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Statement of Intent draft

Statement of Intent: Website: I will follow to the typical conventions of a DJ’s website: main visual image covering the homepage of which I will use festival type images and images promoting new music to promote the artist as having a good time. links to the social media  a shop  tour dates Furthermore, I will use the artist’s logo throughout all the pages to ensure constant promotion of the artist. Industry: This will appeal to the Universal Music Group as it follows the conventions of its other artist’s websites. Audience: I will ensure that my artist appeals to the 16-25 age group in the AB demographic as the bright colours and festival themes used in the website will attract the audience and keep them interested as that age group are interested in festivals and concerts etc.  Representation: Through my website, my artist will be represented as fun-loving yet not star like, promoting them to be someone you could walk past in the street. Furthermore
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Using stereotypes to create meaning for audiences

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The Daily Mirror depicts Theresa May in a negative light persuading people to vote Labour instead of Tory showing their left wing ideology. This is evident through the very large image emphasising her unattractive side, showing her to be almost like a crook, someone who can not be trusted. The words "lies, damned lies and Theresa May" reiterates this, linking to the well-known phrase "lies, damned lies and statistics". The phrase means that there are 3 types of lies: lies, damned lies and statistics, and so, by stating "lies, damned lies and Theresa May" they are calling Theresa a liar. The Daily Mirror then continues stating "don't condemn Britain to five more years of Tory broken promises". By using the verb "condemn", it gives the impression of punishing Britain to more Tory years. 
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Research Task - Dance Music

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Dance Music What makes all of these music videos from the dance music genre? The main thing that makes all of these videos part of the dance music genre is that the music is dynamically produced so it is natural and easy to dance to, even if it is the smallest move. Furthermore, this is emphasised in the videos as they all have people dancing in them encouraging people to do the same. Most dance genre music videos also use very simple dance moves so the audience can do the same moves. In addition to this the videos are full of bright colours and bright clothing, as well as recognisable brands.  Explore how the artists are using representation to appeal to their target audience in these three videos by picking out key frames from the video to analyse. All three videos are based around teenagers of all diversities doing something which everyone does - dance. This then appeals to their target audience as its the exact same people used in the videos. The videos are all set in
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