Online Digital Publications


Online Digital Publications


 The news values of the Guardian is evidently political, focusing on Corbyn and his values mirroring that of the printed version. However, the Mail Online exemplifies a more commercial view, spotlighting celebrities and their lives once again mirroring the printed version. The differing platforms of both papers will attract different audiences, the internet versions will attract more younger generations as the internet and easy access to it is the way of current life. Even though some elders may prefer the internet versions, most will still go and buy a print copy of the paper as that is what happened in their past and stereotypically the older generations aren't as open to change and new technology as the younger generations. Upon observing both online publications, it becomes evident that the guardian invests more capital into their online brand. Due to this, the guardian's online monthly readership is much higher than the mail online, 7,650,000 adults compared to 6,989,000. Furthermore, the print readership habits for the guardian are very low (887,000 daily adults) compared to the daily mail (3,052,000 daily adults) therefore the guardian needs to promote and invest into its online publication due to the decrease of its print. It is obvious how the guardian generates income as it asks for people to donate/pay at the top of the page. In addition to this, the guardian do have some advertisements but not as many as the mail online showing that the mail online's way of collecting income is through multiple adverts. As you go down the side of the mail online publication, there are many interactive elements including other stories and adverts which will appeal to all people compared to the guardian's online publication where there are less interactive elements. 

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