Using stereotypes to create meaning for audiences


The Daily Mirror depicts Theresa May in a negative light persuading people to vote Labour instead of Tory showing their left wing ideology. This is evident through the very large image emphasising her unattractive side, showing her to be almost like a crook, someone who can not be trusted. The words "lies, damned lies and Theresa May" reiterates this, linking to the well-known phrase "lies, damned lies and statistics". The phrase means that there are 3 types of lies: lies, damned lies and statistics, and so, by stating "lies, damned lies and Theresa May" they are calling Theresa a liar. The Daily Mirror then continues stating "don't condemn Britain to five more years of Tory broken promises". By using the verb "condemn", it gives the impression of punishing Britain to more Tory years. 

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